If you are a blogger do you have a media kit? As my blog has grown in the past year so has my need for a quick and easy way to say, “Hey here I am and this is what I’m all about!” This is what I personally feel the purpose of a media kit is. It is a one page (or two) introduction to who you are and what you can do for your client. Creating a media kit was one of the best things I have done. It shows a client, or company, that you mean business. You are not just a mom, woman, or man behind your computer blogging just to blog. You are a professional, an influencer, and you can offer them a worthy platform to help promote them, their business, or their product.
How do you make a media kit and what should you include? I personally use Microsoft word to create and update my media kit and then use ato convert it into an non-editable file. Not to mention I just think pdf files are more professional. My media kit includes something to connect me to my blog so I’ve included my blog header in a smaller and thinner format as my heading. I have a short paragraph sharing a little information about myself as a person and as a blogger. I include my blog statistics such as unique monthly visitors, average monthly page views, Google page rank, Alexa rating, Facebook fans, Twitter followers, and Twitter amplification (if you belong to groups that amplify your tweets). I have a small section listing some of the notable companies I have worked with. Another section highlighting ambassador programs or noteworthy programs I have been apart of.
My media kit also includes my rates for services I provide such as advertising, guest post, product reviews, etc. Lastly I include my contact information which is my email, my website, my Facebook url, and twitter handle. What you want to do is give the client a snapshot of who you are and what you have to offer. I’ve also included photos as a special touch. I feel that people are visual and it helps someone recognize you and your blog if they can connect the name with a face.
In addition to the above I also have a page where I have client and company recommendations. Like a resume that you submit to an employer that may include previous employer recommendations the same should hold true for you blog. If you have a good relationship with a company and they feel you have done a good job in the past ask them if they would be willing to write you a recommendation.
When creating your media kit if you keep each portion as a separate file you will need to convert each file and then. However since usually you will need the full version of Adobe Acrobat to do this, I recommend saving your media kit as one file in word with multiple pages and then converting. If you do not have Adobe Acrobat you can find free PDF convertors on the internet.