Best Buy is all about keeping their customers happy. They just released a new campaign Perfect Match Promise: Free Phone Support and Enhanced Return and Price Matching Policies to Better Fit Consumer Lifestyle
The “30-30-30” Perfect Match Promise campaign launch, is designed to help customers find their perfect technology match and make it their own. The Perfect Match Promise is simple:
- 30-day free phone support to get product up and running
- 30-days of no-hassle returns with no restocking fees
- 30-days of competitor price matching
According to a February 2012 Best Buy survey:
- 30-Day Phone Support to Get It Up and Running: When asked which expert consumers would like to have on call 24/7, more than one third of consumers chose a Tech Expert – even ahead of Dentists (17%), Chefs (15%) or Fitness Instructors (11%). The preference for an on-call Tech Expert only trailed Doctors (65%) and Police Officers (56%)
- When Hassle Outweighs Savings: More than 1/3 of consumers have kept an item that wasn’t suitable instead of returning it. The majority decided not to return the products simply because the return process is “too much of a hassle.” More than 25 percent of those consumers spent between $51 – $100 on the item they didn’t return
- Power of the Price Match: 44% of respondents have taken advantage of a price match policy at one or more retailers
“Our research clearly shows that consumers are looking for help when it comes to technology set-up, and that there is a need to find a great deal,” added Panayiotou. “Our offer provides clear solutions, like our 30 days of free phone support, to ensure our customers feel confident they can get their Best Buy products up and running at the right price, no strings attached.”
Best Buy’s Perfect Match Promise is available starting March 4, 2012. For more information, please visit www.BestBuy.com or your local store. To reach the 30-day phone support line and get products up and running, call 1-888-BEST BUY.
To Kick off this campaign Best Buy has given me the opportunity to give 5 lucky winners $30 gift cards. Just use the form below to enter.
See Official Rules. Giveaway will end on March 31, 2012 at 11:59 pm EST. Open to US Only.
Thank you and Good Luck!
Disclaimer: I received the above product(s) at no cost to me by the company or representing PR agency. Opinions are my own and NOT influenced by monetary compensation. You may read more of my disclosure.