I was paid by Capri Sun as a member of the #CapriSunCrew.
I’m excited to announce that Shibley Smiles is partnering with Capri Sun on a fun campaign this year. We are members of the #CapriSunCrew. I have been serving my children Capri Sun for years and am excited to be working with such an amazing brand. My youngest son was excited when I mentioned this campaign and he wanted to know if we would be able to test out some product. This made me laugh, that even at the age of 15 he is still a Capri Sun fan! I look forward to including him and the rest of the family as we share our experience over the summer and coming months.
Thank you to Mellisa from MomLuck.com for attending the immersion at the Kraft Headquarters on behalf of Shibley Smiles.
A few weeks ago, I had the pleasure of flying to Chicago to visit the Kraft Headquarters. This was an amazing experience to say the least. Kraft is a huge company with many familiar household brands that most of us use on a daily basis. However, on this visit we had a specific reason for being at the Kraft Headquarters. To learn all about the exciting things happening with Capri Sun.
Capri Sun has been a favorite among kids and adults since 1969. Especially here in the US, where it was first introduced in 1981. From the beginning Capri Sun has contained no artificial flavors, colors or preservatives. And even now, years later Capri Sun continues to improve with the needs and wants of its consumers.
Capri Sun Clear Bottom Pouch
While at the Kraft Headquarters the Capri Sun Crew had an amazing time learning about the brand. It’s not every day that a “real” mom gets to meet with the people that create a drink that my kids drink almost every day. I loved being able to ask them questions and see that they are all truly excited and proud of the things that Capri Sun is doing. To see first-hand the passion Capri Sun has for its products is incredible. Capri Sun wants to make sure that its consumers are happy and continue to be happy with its products. That’s why they are all listening to comments and suggestions on how Capri Sun can be even better.
In 2014 it was announced that Capri Sun would make all of their pouches stronger and clear on the bottom. It was called the Clear Bottom Pouch. That way moms, dads and kids can see inside the pouch, and know exactly what they are drinking. This change saw a huge positive response from parents. But Capri Sun didn’t stop there. They want to continue to improve their product and by listening to parents, they found out that we wanted drinks with less sugar and no high fructose corn syrup. So Capri Sun made it happen.
In February 2015, Capri Sun began a complete brand renovation on their products. They will now be replacing High Fructose Corn Syrup with sugar in the original Capri Sun Juice Drink. Even better they will now have 35% less sugar than other leading juice drinks. *This product 13g sugars; leading regular juice drinks 22g sugars per 6 fl oz. As a parent, I can’t tell you how happy this makes me. But that’s not all. Capri Sun will also be replacing sucralose with stevia and High Fructose Corn Syrup with sugar in its Roarin’ Waters Flavored Water Beverages.
In addition to the ingredient changes, Capri Sun has also launched a new campaign called Push Play. This campaign is awesome! It encourages kids to get out there and have unstructured play, take chances and just do what kids do best. Have fun.
As a mother of two young kids, I really fell in love with this campaign. Kids these days are stuck inside so much, playing video games or watching TV. It’s time to give them a little push to get back to the way we all used to have fun. By using our imaginations. These new ads were just released so chances are you will be seeing them soon. But just in case, here’s a sneak peak at the new Push Play campaign.
I had such a fantastic time at the Kraft Headquarters. It was nice to get a sneak peek into one of my favorite brands. Not only did we learn about Capri Sun but we got a chance to tour the headquarters and go behind the scenes in the Kraft Kitchen. This was one of my favorite parts of the event. As a person who loves to cook, this kitchen was a dream come true! They had every pot, pan, and dish you could think of. And the pantry. Stocked full of Kraft goodies. The chefs at the Kraft Kitchen prepared us an incredible lunch and I think everyone pretty much emptied their plates. They even made us a Capri Sun Smoothie,which I highly recommend. (You can find the recipe on.)
Capri Sun Recipes
Over the next few months, I will be bringing you a lot more exciting news on Capri Sun. So be sure to stay tuned.