If you are new today I’m sharing what I have learned thanks to other bloggers/friends and my own experience.
Earned Income from 1/1/2011-2/15/2011 (1 1/2 months): $1,212.90
Realized Income (money I have received): $980.99
The difference in earned and realized has to do with some sites that require a certain level to cash out or money that is owed to me that has a slower turn around.
Selling ad space on your blog is a personal preference. It happens to be my #1 revenue earner at this point in time. So how do you get into selling ads?
Believe it or not my ad spaces sold because I asked. When I decided to monetize my blog I decided I would sell a few ad spaces. The great thing about designing your own blog is you can also design your ad spaces. I can pretty much sell any size I would like.
*Let advertisers know you have space to sell by placing ad markers on your blog. You will see I have spaces in the upper right hand corner of my blog that I have carved out so that advertisers can see that I do indeed sell ad space.
*Let pr firms, clients, companies, etc that you work with know you have ad space. I decided to run a special on ad space to kick off my campaign that included a rate for one month, 3 months, 6 months and a year. With discount breaks with the longer they purchased. HOWEVER: since that time I’ve decided to get rid of the one year and I prefer to sell ads in smaller blocks – again a personal preference.
*What I did was send out an email to everyone I had worked with in the past couple months announcing my special rates for advertising for the month of January. Act fast before the spaces were gone type of thing. With that email I secured two ad spaces, my first two.
*In addition to image ad space you can also sell space for text link ads. Accepting text links is personal preference. I have “heard through the grapevine” that text links are not good when it comes to assessing Google Page Rank. I have no research or basis for this and it may be something you want to research on your own. I personally do not mind them. A text link is basically just words linked to where ever your advertiser would like them linked.
*When working with a company, in your conversation you can always mention that you sell ad space. When I work with companies doing reviews and giveaways I usually follow up with them at the end with my winners information. I usually mention if I enjoyed their product and working with them. At this time I may ask them to keep me in mind for future promotions and let them know that I have ad space to sell if they are interested and give them my rates.
*LinkWorth – Linkworth is a site in which you join and are contacted to place ad or text links on your blog. Honestly I have been signed up for a while and have not yet received an offer so I can’t vouch for them personally. I am still learning the ropes with this one. However I know bloggers that earn monthly revenue from LinkWorth. So I did want to share this company with you. I’m hoping as my blog continues to grow I will eventually receive some offers.
The bottom line with selling ad space is to promote it and don’t be afraid to value your blog. Take ads you are comfortable with at a price you feel is fair. Don’t accept low rates because you want the money if you think your blog deserves more, then make sure you have a minimum in mind and don’t accept lower. Don’t wait for them to come to you, promote yourself. You can also find forums that allow you to pitch to advertisers.