There was never a time when you’d write the website name of an online shop, search for your product and hit Add to cart. If you reached that point, then you’ve already gone through the demanding research that makes you trust a seller. You’ve read more about the seller, noticed how shipping and policies work and read enough online product reviews to know almost anything about the item you’re purchasing.
Purchasing in the absence of online product reviews is risky nowadays. You can end up with a broken package, a counterfeit with no seal, different products or editions you didn’t require, delayed transportation, unwanted accidents or even no products at all. Reviews tell you more about a product than any label or description can. They address the topic you’re interested in, without being aware of them. You can see additional info about how an item arrives, works and if there are any side effects. However, there’s more to online product reviews than you might know.
Types of Online Product Reviews
There are more types of product reviews to research and consider.
Specialized websites develop charts which compare and analyze the top products from a category. Product tops contain most of the information about the item itself, as they consider both experts’ opinions and customers’ observations. One such example with products from almost all industries is Best10Anything.
You usually find them under the product descriptions from online stores. These are typically single-product reviews which sometimes include long-term effects of the product or potential changes after one use. It’s the most convenient method than online stores turn to.
Single-product reviews work together with ratings as means to ease the shopping experience, especially when more sellers have the same product.
They can either work as versus or single-item reviews. Bloggers write reviews as results of partnerships with brands. These detailed posts explore the products, packaging, comparisons with competitors and even some brand history.
Blogger reviews are insightful and can include useful tips and tricks or comments regarding associations with other products – extremely useful for cosmetics.
These works as subtle reviews which use the product you search for as an example. However, they come with side tips about the purchase, what to consider when using the product and even maintenance and storage pieces of advice. They are helpful along the purchase process and may sometimes change the decision of using some stores.
Interviews with the Creator
Journalistic articles such as this interview are soft-reviews with information that lies behind the products. You can see how it was developed and more insights that highlight features of the product.
Aside from the above, there are reviews for each industry: books, services, films, music albums and so on.
Purpose of Product Reviews
Online product reviews for both the customers and merchandisers. According to a study, these testimonials are so important that even responding to negative reviews improves the reputation of a store.
- Reviews are content marketing tools that help sellers gather data about their products and raise more visibility.
- Merchandisers build up a reputation and strengthen their credibility as the number of reviews of their products increases. A store with no reviews lacks reliability. That’s why some online shops offer rewards to customers who provide feedback after the purchase.
- Customers use reviews as assistance tools throughout the buying process. You learn pros and cons of a given product, see if it fits you, how easy it is to use. You may ales discover alternative solutions. Ultimately, you see if a product is worth buying from a seller or at all.
How to Use Reviews to Improve Your Shopping Experience
- Search for the product. This is the first step of the process. Search for the desired item in the portfolio of big online stores such as Amazon or eBay. Select products which have reviews and thoroughly read them – all of them.
- Filter information. Instead of taking each information for granted, decide to see what they share. Some products may work well, but not fit specific customers. Remember that testimonials are only based on each customer’s experience.
- Check the manufacturer’s website. Some websites include a review system that might come in handy. Although many decide to delete negative comments, some respond and solve the potential issue.
- Search on the internet. Include the words opinion or review of the product when searching and read through reviews. These are useful in specific situations, such as if you have allergies, sensitive skin or search for clothes that may not fit.
- Ask about the product on specific platforms. Asking is natural when you’re in search of information. You will find answers based on each buyer’s experience. However, users who answer are interested in providing you with tips, rather than involving the merchandiser.
How to Tell if a Review is Authentic
Unfortunately, not all online product reviews are authentic. As the industry grew, retailers decided to reward buyers after providing feedback. However, this also led to an avalanche of fake reviews from users who dislike a brand, competitors or even average buyers who only want the reward but haven’t used the products. Here’s how to spot a fake review.
- Make sure it’s a verified purchase. As fake reviews began to expand, sellers and platforms developed protection methods. Some include a tick on the report or a Verified Purchase This means that the buyer purchased the product, instead of just hearing about it.
- Look for pics or videos. Users who provide with pictures or videos know that such resources are reliable. They also offer proof of their statements. If a platform has many reviews with photos, but some lack them, you might have a clue on the review’s authenticity.
- See responses. Sellers usually respond to negative reviews and mention they will either send another product, issue a refund or solve the problem in any way. Make sure also to read responses, as communication is essential for a seller.
- Check users’ history. If a buyer only purchased a product once, the review might not be reliable. However, if the same product is reviewed on more online shops, this might be confusing as there’s only one verified purchase.
- Look for seller’s history. See how the seller deals with reviews. If some of them remain without a response, this might mean that you’re reading a fake review. Sellers who care for their public leave no room for unanswered questions about their items. Additionally, you can check the Q&A section, if available.
After the Purchase
Online product reviews can change the way you shop. By considering them, you also make sure that you make a good purchase. Ignoring reviews can lead to failed acquisitions and even might leave you waiting for products that come already broken.
However, remember that your feedback is also essential. Take some time to provide proof of the purchase and a glowing and thorough review also to help other users!
Images Source: Depositphotos.com.